Promoting healthy lifestyles for children & families


Northern California Healthy Eating Active Living (NorCal HEAL): Resources

The Northern California Healthy Eating Active Living (NorCal HEAL) website, administered by the Center, lists resources, materials and information for schools, worksites, neighborhoods, and healthcare, as well as links to cross-sector postings and fundraising opportunities.

Marketing Foods and Beverages: Why Licensed Commercial Characters Should Not Be Used to Sell Healthy Products to Children

Center staff Wendi Gosliner and Kristine A. Madsen wrote a letter to the editor of Pediatrics titled "Marketing Foods and Beverages: Why Licensed Commercial Characters Should Not Be Used to Sell Healthy Products to Children," which was published in PEDIATRICS Vol. 119 No. 6 June 2007, pp. 1255-1256 (doi:10.1542/peds.2007-0724).

Center for Advanced Studies in Nutrition and Social Marketing

This website, hosted by the Center for Advanced Studies in Nutrition and Social Marketing at UC Davis, lists environmental and individual tools that have been made available through the cooperation of many different organizations, groups, and agencies from both the public and private sectors.

Food Marketing & Childhood Obesity

This short handout, prepared by the Campaign for a Commercial-Free Childhood, provides information and talking points about the impact of food marketing on children. An extensive reference list is included.

Healthy Counties Database

The Healthy Counties Database allows you to search for model policies, programs, and initiatives that counties nationwide have enacted to promote wellness and help prevent childhood obesity. No need to reinvent the wheel! Find out what your peers in local government have done to enable and encourage nutritious diets, physical activity, and healthy built and social environments.

National Public Health: April 7-13, 2003 Planning Guide & Tool Kit

This American Public Health Association (APHA) toolkit was developed to help communities and public health personnel plan their National Public Health Week activities. It includes media advocacy tips, sample news releases, talking points, and tips on reaching legislators.

Online Course: Social Marketing for Nutrition and Physical Activity

The CDC's Division of Nutrition, Physical Activity, and Obesity has released a free online training course on social marketing, for which continuing education credits (CHEs and CEUs) are available.

Pick a better snack & ACT

Iowa Nutrition Network's social marketing campaign Pick a better snack & ACT encourages fruit and vegetable choices for snacks. The "& ACT" represents the importance of daily physical activity. Iowa Nutrition Network partners worked together to develop Pick a better snack & ACT so that multiple programs could use it.

Pouring on the Pounds

To help raise awareness about the contribution of sugar-sweetened beverages to epidemic obesity and diabetes, the New York City Department of Health recently released the second phase of their "Pouring on the Pounds" campaign. Print campaign posters are also available for free download in English and Spanish.

Roadmap to Improving Food and Physical Activity Environments

This 140-page guide is designed to help coalitions working to build healthier communities, where people have access to healthy foods, and where being physically active can become a way of life for everyone. It is for coalition leaders and members who are new to this work, as well as those who are applying their experience to a new arena or are working with new partners.