Promoting healthy lifestyles for children & families

Social Marketing

Northern California Healthy Eating Active Living (NorCal HEAL): Resources

The Northern California Healthy Eating Active Living (NorCal HEAL) website, administered by the Center, lists resources, materials and information for schools, worksites, neighborhoods, and healthcare, as well as links to cross-sector postings and fundraising opportunities.

Marketing Foods and Beverages: Why Licensed Commercial Characters Should Not Be Used to Sell Healthy Products to Children

Center staff Wendi Gosliner and Kristine A. Madsen wrote a letter to the editor of Pediatrics titled "Marketing Foods and Beverages: Why Licensed Commercial Characters Should Not Be Used to Sell Healthy Products to Children," which was published in PEDIATRICS Vol. 119 No. 6 June 2007, pp. 1255-1256 (doi:10.1542/peds.2007-0724).

Proceedings: 2007 California Childhood Obesity Conference

The 2007 California Childhood Obesity Conference (CCOC ‘07), held in Anaheim, California, addressed the nation’s childhood obesity epidemic. The primary focus was on prevention strategies aimed at high risk and low-income communities.

2007 California Childhood Obesity Conference: Proceedings

The 2007 California Childhood Obesity Conference (CCOC ‘07), held in Anaheim, California, addressed the nation’s childhood obesity epidemic. The primary focus was on prevention strategies aimed at high risk and low-income communities.

California Obesity Prevention Initiative (COPI)

The Center collaborated with the California Department of Health Services to design the intervention and lead the evaluation of a CDC initiative to prevent obesity among children in California, and pilot tested an innovative strategy to reduce TV viewing among children in select communities that could subsequently be implemented on a larger scale.

Center for Advanced Studies in Nutrition and Social Marketing

This website, hosted by the Center for Advanced Studies in Nutrition and Social Marketing at UC Davis, lists environmental and individual tools that have been made available through the cooperation of many different organizations, groups, and agencies from both the public and private sectors.

Evaluation of the WIC Nutrition Education and Food Package Impact Study

For the "Evaluation of the WIC Nutrition Education and Food Package Impact Study" (NEFPI), the CWH evaluated cross-sectional data collected from adult WIC participants at three time points following the implementation of the new WIC food package.

Food Marketing & Childhood Obesity

This short handout, prepared by the Campaign for a Commercial-Free Childhood, provides information and talking points about the impact of food marketing on children. An extensive reference list is included.

Governor Schwarzenegger's Summit on the Prevention of Obesity

The Center assisted the ad-hoc planning committee with; the design of the Summit process/agenda; identifying potential topics and presenters; identifying potential participants in the Advisory committee, Summit event and Summit Follow -up Team; and the creation and review of materials.

Healthy Counties Database

The Healthy Counties Database allows you to search for model policies, programs, and initiatives that counties nationwide have enacted to promote wellness and help prevent childhood obesity. No need to reinvent the wheel! Find out what your peers in local government have done to enable and encourage nutritious diets, physical activity, and healthy built and social environments.